How We Operate

Under Our Rainbow™ operates as a 501 (C) (3) public charity in order to accomplish our mission. Basically, we generate funds through the activities of selling products and services on our web sites and local Shoppes and then use the funds to support two areas of need in America: access of every child to the resources of a local Children's Advocacy Center and access of every adult abused as a child to resources and help in their survival, recovery, and healing journey towards a fulfilled and joyous quality of life.

Our current programs are either operational or under construction and consist of the following:

Under Our Rainbow Shoppes…."where every purchase protects a child"™

Our Shoppes brand and logo is intended to convey the message that every dime spent in any of our online or future local "brick and mortar" Shoppes goes to protect children and past victims from the pandemic of child abuse. After cost of inventory and minimal, unavoidable operating expenses are covered, EVERY penny of proceeds funds programs directly benefiting victims of child abuse, whether currently being abused, or adults of all ages who were abused as children. It is our goal to have almost 60% (margin) of the total purchase price of any goods be available to fund victims programs.

Our Shoppes will have different product offerings available in "Shoppe Aisles", for instance, a gift basket aisle, a flower aisle, a clothing aisle, a jewelry aisle, etc, Currently, we have available online our gift basket aisle. As we move forward we will be adding other product aisles as time, funding and management resources permit.